Embedded Development Is Broken. Here's the Strategy I'm Betting My Company On.

Here's a 79-word summary: Embedded software complexity is growing about 4x per decade while developer productivity grows 1.5x, and regulations like the EU CRA are widening the gap further. After running a firmware services company through this shift, I've come to see three things separating the teams that are pulling ahead: using AI where the work is actually hard, designing security in from day one, and reading the standards that govern their market (62304, 26262, CRA) before writing code, not after.